How many members do you want? What percentage increase would represent success for your organisation? If your organisation is not showing any signs of growth at the moment, or worse, is actually shrinking, think in terms of a 3 to 5 year strategy to build a stronger and growing membership base.
For example, you could set your organisation a target of a cumulative increase in membership of ten per cent per annum over five years. Or, you may prefer to have one big push over three or six months. How many new members will justify the effort and make the campaign successful? Your goal needs to be attainable, based on your experience and taking into account your existing track record of attracting new members.
It also needs to be time based, with an identified point in time when you can stand back and measure your success.
More information can be found in Voluntary Arts Briefing 63 – Recruit
